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Baby & Kids

Skin Care During Pregnancy and for New Moms

Our primary purpose is to make products for those who need or want to avoid common chemical irritants found in ordinary skin and hair care products. 

Sensitive skin and hair care

Our entire skin and hair care line is free of common skin irritants such as fragrance, masking fragrance, lanolin, parabens, and formaldehyde releasers.

Ingredient selection

Many expecting moms are concerned about what they put on their skin during pregnancy. We are too. That’s why we go to great lengths to select ingredients that are mild, gentle, effective, and suitable for our customers.

The most important ingredient is trust. Read our labels. When we say ‘fragrance-free’, we mean ‘free of fragrance’. We don’t mask any of our product’s natural smell with botanicals or ingredients that could be irritating.

All ingredients are thoroughly investigated before use in our formulations. Databases of safety information such as Cosmetic Ingredient Review (CIR), Personal Care Products Council (PCPC), Food and Drug Administration (FDA) and others are researched. We also consult regularly with highly qualified physicians regarding use and safety of ingredients.

Skin & breast care

Because our skin care products are free of harsh chemicals, they are ideal for skin and breast care during pregnancy and while nursing.

Vanicream Gentle Body Wash is a fragrance-free, non-soap cleanser that helps remove dirt and oils without drying the skin. It is also free of cocamidopropyl betaine and sodium lauryl sulfate (SLS) which have been known to cause skin irritation. Vanicream™ Moisturizing Cream is mild and gentle and soothes dry, cracked skin.

For baby

Vanicream™ Moisturizing Cream for Baby and Vanicream™ Gentle Wash for Baby assures mom and dad that these products are suitable for their baby and toddler. 

National Eczema Association Seal of Acceptance

Vanicream Moisturizing CreamVanicream Moisturizing LotionVanicream™ Moisturizing OintmentVanicream™ Cleansing BarVanicream™ Gentle Facial Cleanser and Vanicream™ Gentle Body Wash have been awarded the National Eczema Association Seal of Acceptance.


All of our products have been tested to be gluten-free.

Dermatologist tested

Our skin and hair care products are tested by dermatologists. You can find them by looking at our Where to Buy page.

Although we know that we will probably never be able to help every person with problematic skin, many of our products have been helpful to those with even the most delicate, sensitive skin. We know how important your children are, and if you have doubts about what skin care products are safe to use, always ask your pediatrician.

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