Behind the Brand Refresh
The Vanicream™ brand refresh was incredibly intentional. We asked the essential questions—why, how, what—and we listened deeply. We gathered wisdom from every corner of our organization: our owners, Research & Development, Regulatory, Quality Assurance, Operations, Customer Service, Sales & Marketing, and many more. We learned from the people who use our products every day, and we reflected on the legacy built by those who came before us. It wasn’t a top-down change, it was a collective effort shaped by the voices of our community.
New Look, Same Vanicream™
At our core, our mission remains unchanged: To create products for people with sensitive skin—formulas intentionally made without common chemical irritants, solutions that are accessible, trustworthy, and effective. So, what was “wrong” with our previous packaging and messaging? In truth, nothing. It served us well for many years, but as we looked forward, we saw an opportunity to do better.
Instead of letting our mission quietly speak from the shelf, we wanted it to be unmistakable. We wanted our formulas, our ingredients, and the benefits of each product to be instantly clear to both longtime users and those discovering us for the first time. The skincare world is evolving quickly, and we chose to evolve with purpose. Not by changing who we are, but by clarifying and elevating the values we’ve held since we started in 1975.
We are grateful for the incredible community around us—a community that has grown through trust. Physicians who share our products with their patients because they believe in our formulations. Influencers who generously amplify our mission. Friends, family members, and loyal customers who recommend us because Vanicream™ has made a difference in their lives.
Our promise remains the same
We diligently vet every formula and refuse to compromise on our mission—to create skincare gentle enough for even the most sensitive skin.
This refresh is not a new beginning. It’s a reaffirmation. A continuation of the care, science, and integrity that have guided us for decades. A renewed commitment to serving the people who rely on us.
Thank you to everyone who contributed, shared insights, asked hard questions, and reminded us why this work matters. Together, we are strengthening Vanicream™ for the next generation—while staying true to the heart of who we’ve always been.