ESSENTIAL JOB FUNCTIONS
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and collaboration across the company.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful marketing strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms, gathering critical insights for future campaigns, product development, and go-to-market strategies.
- Develop and execute email and social media strategies to help drive product awareness and sales growth.
- Design, test, and evolve marketing tactics.
- Oversee all social media and online platforms by writing and editing creative content, selecting images, and responding to posted questions and comments on these platforms.
- Working in partnership with the sales team and company leadership, develop marketing plans and guide creative direction to meet objectives for advertising and communications, including print, digital, and video assets.
- Conceptualize and execute multi-channel campaigns, ensuring the alignment of communications and messaging across all channels.
- Manage content and updates for stakeholders, participating in events, documenting business processes, and providing additional sales support.
- Gather customer and market insights to inform outreach strategies.
- Prepare comparative market analysis.
- Align third party website content.
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
- Able to attend regular onsite in-person meetings.
COMPETENCIES
- Excellent written and verbal communication skills.
- Technical savvy.
- Proficient in Microsoft Office.
- Proven experience developing marketing plans and campaigns.
- Proficient with online marketing, SEO, and all social media platform strategies.
- Strong project management, multi-tasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Experience with marketing and analytic tools.
SUPERVISORY RESPONSIBILITY
- There are no supervisory responsibilities for this position, but could be subject to change.
WORK ENVIRONMENT
- This job operates in a professional office environment in Rochester, Minnesota. The role routinely uses standard office equipment such as computers, phones, photocopiers, scanner, filing cabinets and fax machines.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to perform the essential function of this job successfully.
- The employee is occasionally required to sit; stoop, kneel, crouch or stand for periods of time.
- The employee must occasionally lift and/or move up to 25 pounds.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
USUAL WORKING HOURS
- Monday – Friday, 8:00 a.m. to 5:00 p.m.
- Capability to work extended hours if necessary.
TRAVEL
- This position may be required to travel for educational and limited business-related purposes.
REQUIRED EDUCATION/EXPERIENCE
- Bachelor’s degree in marketing, business, or a related field.
- At least 3 years of sales and/or marketing experience.
EEO STATEMENT
PSI does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities and activities may change at any time with or without notice.