OBJECTIVES
- Develop and execute a content calendar aligned with marketing campaigns and product launches.
- Create visually compelling and on-brand photos, videos, Reels/TikTok, and graphics to promote products and educate consumers.
- Write clear, engaging captions, blog posts, and email copy optimized for SEO and brand voice.
- Collaborate with the Sales and Marketing team to ideate and produce campaigns for social media, influencer collaborations, and ads.
- Execute social media strategies to help drive product awareness and sales growth.
RESPONSIBLITIES
- Coordinate social media and online platforms by creating and editing creative content, selecting images, and responding to posted comments on these platforms.
- Monitor skincare and beauty trends to create relevant, timely content that resonates with target audiences.
- Analyze customer insights, consumer trends, and marketing best practices to build successful marketing strategies.
- Maintain brand consistency across all digital touchpoints.
SKILLS AND COMPETENCIES
- Proficient in photography, video production, and editing tools (Adobe Creative Suite, Canva, or similar).
- Strong copywriting skills with knowledge of SEO best practices.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Metrics-driven marketing mind with an eye for creativity.
- Basic knowledge of paid social advertising.
SUPERVISORY RESPONSIBILITY
- There are no supervisory responsibilities for this position
WORK ENVIRONMENT
- This job operates in a professional manufacturing environment. The role routinely uses standard manufacturing equipment such as mixers, heating and cooling vessels, pumps, scales, fill lines, conveyors, computers, phones, photocopiers, filing cabinets, and other misc. equipment. The noise level in the work environment is usually moderate. The employee is occasionally exposed to fumes and airborne particles. The employee may also be exposed to mechanical moving parts and high heat.
PHYSICAL DEMANDS
An employee must meet the physical demands described here to perform the essential function of this job successfully.
- This job requires the employee to occasionally sit, stoop, kneel, crouch, or stand for periods. The employee must occasionally lift and/or move up to 30 pounds.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
USUAL WORKING HOURS
- Monday – Friday, 8:00 a.m. to 4:30 p.m.
- Capability to work extended hours if necessary.
TRAVEL
- Occasional travel for certain projects may be required as needed.
REQUIRED EDUCATION/EXPERIENCE
- Bachelor’s degree in marketing, business, public relations, journalism, or a similar field.
- Experience creating content for Instagram, Facebook, TikTok, YouTube, and Pinterest preferred.
- Experience with marketing and analytic tools preferred.
- Experience with influencer or marketing community management is preferred.
- A passion for skincare or beauty trends is preferred.
COMPENSATION AND BENEFITS
- This position is eligible for all full-time benefits including:
- Health Insurance greatly subsidized by the company
- Dental, Life, and Disability Insurance at no cost to employees
- HSA, HRA, and Day Care Assistance Plans
- 401(k) Retirement Plans with Profit-Sharing
- Bonus opportunities
- Generous PTO and paid holidays
- The starting salary for this position is $55,000 per year.
WORK AUTHORIZATION
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
EEO STATEMENT
PSI does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities and activities may change at any time with or without notice.